1.0
Apr 17, 2022
Anonymous employee
Former employee, more than 10 years
Recommend
CEO approval
Business Outlook
Pros
Left when CEO Tom Johnstone retired. President alrik danielson ruined the company. New guy, I don’t know, but doesn’t understand or come from industry. The brand used to give access to customers and be perceived as leading, not anymore and not sure you can fix it.
Cons
Lost its direction when CEO Tom Johnstone left. Went from a leader, value based differentiating manufacturer to a let’s compete on price and volume. Industry (customers and Channel partners) do not respect them anymore. The smart good people left and went to competitors.