Good people and good benefits, difficult work - Copywriter SHEIN Employee Review

Good as per industry standards

No cons for this employer

The company has some talented engineers and interesting technical problems. There are opportunities to work on large-scale systems, cross-region collaboration, and fast-moving business projects. Some coworkers were helpful and hardworking.

In my experience, senior management created a stressful and inconsistent environment. Expectations often changed without clear written criteria, and performance feedback could feel subjective rather than based on objective engineering standards. Some decisions appeared top-down and difficult to challenge, even when technical concerns or delivery risks were raised. I also felt that communication from leadership was not transparent enough, especially around performance expectations, project priorities, compensation decisions, and reorganization decisions. This made it hard for employees to understand how success was being measured or how decisions were made. Work-life balance was also a concern, especially when supporting teams across time zones. Employees could be expected to handle urgent work outside normal hours, while still being judged under office-based expectations. In my experience, employees did not feel safe raising concerns. After I raised concerns to HR/management, I experienced negative employment consequences soon afterward.