Pros
Pirelli has everything to gain and little to lose in the Mexican market from the new tire manufacturing plant that gives a paramount market position in North America, and have a commercial presence in Canada - United States and Mexico, and to export all over the world
Cons
Pirelli has a single detail and this is having a very small dealer network itself that is developing very slowly, in addition to its trade policy has major obstacles for small and independent dealers deseancrecer and invest with the company since this requires them too without making a market study of each of its customers putting them at a disadvantage with multibrand Your marketing policy is a good project but poorly developed and implemented by the same department that does not have the information and product for their campaigns each time point of sale