Pros
Strong product line up both in terms of performance and reputation. This helps a very strong financials for the company with robust gross margins. Unique marketing approach thru covering top customers touring their premises in Denmark every year Generous investments and budgets for employee engagement Exceptional level of priority on work and life balance
Cons
Significant paradigms in Denmark (HQ) organization creating a glass barrier to new ideas, new work approaches and processes. This hinders successful adaption for new comers from different countries, background and other companies. Thus no room for any change or improvement ! Disorganized set-up causing rework and frustration after re-organization in 2021-22 Global teams detached from operational functions