3M reviews

3M was very bureaucratic which slowed down our progress significantly. 3M had a lot of internal politics and infighting which lessened the value of efforts and caused churning to meet internal needs instead of focusing on the external goal. Ultimately, the direction set within 3M and the level of support for a potential winning product was the downfall of 3M Precision Optics.

Sales focused - no real idea about marketing. Spent a lot of money in the last couple of years developing a marketing excellence programme, but haven't had the guts to follow it through. Obsessed with detail and data, but won't spend the money on customer research to find out what customers really want. Very technology and manufacturing focused. Low morale amongst marketers who feel undervalued and unable to utilise their skills, and sick of the short term obsession with intricate financial detail. There is a tendency to trust 'the system' rather than the knowledge and experience of the marketers.