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Welcome to Customer Development. In this first challenge, you’re managing a small sales team who all work out in the field visiting stores to promote Unilever products. You’ve started to notice from the weekly sales figures that one of your team is consistently not hitting her sales targets. This is a problem that you’ve spoken to her about in the past so you’re disappointed to see her performance slipping again. So tell me • What steps do you take to ensure you fully understand the situation? • What approach or style do you take when speaking with her? • How will you ensure she stays motivated? • How will you monitor the performance of your team member going forward?
avatar

Unilever Future Leaders Programme

Interviewed at Unilever

4★
Nov 17, 2018

Welcome to Customer Development. In this first challenge, you’re managing a small sales team who all work out in the field visiting stores to promote Unilever products. You’ve started to notice from the weekly sales figures that one of your team is consistently not hitting her sales targets. This is a problem that you’ve spoken to her about in the past so you’re disappointed to see her performance slipping again. So tell me • What steps do you take to ensure you fully understand the situation? • What approach or style do you take when speaking with her? • How will you ensure she stays motivated? • How will you monitor the performance of your team member going forward?

Let’s move on to a slightly longer case study. You will have 10 minutes to review the business problem, come up with a solution and prepare to present your recommendations. After preparation time, you will have up to 5 minutes of recording time to share your solution with us. As part of your response, please cover: • How would you go about growing sales of our ice cream brands in India? • What additional information would you like, and how would you go about getting this? • What innovation or technology do you think is needed to increase sales of ice cream in India? • Which sales channel(s) do you think Unilever should focus on to achieve increased sales in the short to medium term? Are you ready? Let's start
avatar

Unilever Future Leaders Programme

Interviewed at Unilever

4★
Nov 17, 2018

Let’s move on to a slightly longer case study. You will have 10 minutes to review the business problem, come up with a solution and prepare to present your recommendations. After preparation time, you will have up to 5 minutes of recording time to share your solution with us. As part of your response, please cover: • How would you go about growing sales of our ice cream brands in India? • What additional information would you like, and how would you go about getting this? • What innovation or technology do you think is needed to increase sales of ice cream in India? • Which sales channel(s) do you think Unilever should focus on to achieve increased sales in the short to medium term? Are you ready? Let's start

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