1. PR Campaign Planning and Implementation Describe your approach to launching a PR campaign for SOFTSWISS Sportsbook in Brazil to cover the product’s entry into a new market. Campaign Goal: Build brand and product awareness among the target audience in the specified region. Target Audience: Decision-makers of large iGaming brands operating in Latin America. Describe: ● ● ● ● Formats and instruments of interaction with the audience Key topics for communications Approach to working with media Metrics and KPIs to evaluate campaign effectiveness If you have a detailed case of a massive PR campaign from your experience, you may use it for this assignment. Please make sure that the case includes details of planning, execution, and results. 2. Pitching to International Media Please review information about the SOFTSWISS brand and suggest one topic for pitching to international media (e.g., Forbes), or suggest another option. Pitching Goal: Promote SOFTSWISS as a tech brand offering innovative solutions for the iGaming industry. How would you organise the pitching process for the suggested topic? 2.1 Please share successful cases of publications from your experience in reputable international outlets. Please use examples of native publications only. Provide links to publications. 3. Examples of Publications Provide examples of publications in English of which you were the author. Please include current links to websites/Google Drive/other convenient tools. 4. Crisis PR Describe your actions in the following situation: A few weeks after the launch of a new product, you found information about serious security problems that could lead to the leakage of players' data. This info spread across industry forums as anonymous comments. Details: ● Industry media (Tier 2 in the industry) quickly pick up rumours and thus spread them among potential clients, raising doubts about the product's reliability. ● Several existing clients express concern and demand clarifications, while potential clients postpone decisions about cooperation. Please describe your actions in such a situation. 4. Additional: Please prepare the test assignment in Google Docs or Google Slides format. Ensure the document is accessible for reading, and include your last name and desired position in the title.
