After initial more technical questions, they have asked me what are some of my qualities that I think would give me an advantage applying for this job
Performance Marketing Manager Interview Questions
490 performance marketing manager interview questions shared by candidates
How would you optimise a social media campaign that's not performing well? What KPIs would you check and how would you go about?
Case based questions Situational questions
Technical wise, they put me trough several "real life situations" and asked me "what would you do?"
What is Metric to calculate ROAS in google ads
They asked me whether I know what automated marketing is.
Experience, skills, communication, platforms, methods, leadership
when you say better (about using some certain attribution model on ad system), what do you mean better? how do we know this one is better?
Have you worked with attribution modelling before?
How much ad spend have you managed personally?
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