¿Cuales estrategias usarías para aumentar la inversión de un cliente? ¿Que podrías aportar con tu experiencia previa a esta posición? ¿Cual sería tu plan estratégico y mayor enfoque para empezar con este desafio?
Performance Manager Interview Questions
1,016 performance manager interview questions shared by candidates
Tell me about yourself and your experience. Why do you want to join Dentsu? Describe a challenging campaign/project and how you optimized it. How do you measure success beyond last-click conversions? Which tools (Google Ads, Meta Ads, GA4, Excel, SQL, etc.) are you proficient in? How do you handle tight deadlines or client escalations? Give an example of when you solved a problem using data. How do you manage budgets and improve ROI/CPL? Describe a time you worked in a team and resolved conflicts. Where do you see yourself in 5 years?
En que trabajo actualmente y porque Mott
How do you keep yourself organised?
most of them were technical.
Analyzing multiple ad sets and ads to identify performance issues and optimization opportunities. Proposing a budget reallocation strategy to maximize conversions while reducing CPA. Explaining how to test and evaluate different audiences, creatives, and placements. Defining KPI priorities and monitoring frequency. Describing how to use CPA thresholds in decision-making. Suggesting automated rules for budget control and performance protection. Explaining how to identify creative fatigue and when to refresh ads. Justifying bidding strategy choices (e.g. auto bidding vs. cost cap) and when to test alternatives. Structuring A/B tests for creatives and placements, including timelines and success criteria.
Mostly technical questions around the job
Describe a successful performance marketing campaign you managed. How do you measure the success of a campaign? Can you walk me through your process of campaign optimization? How do you handle underperforming campaigns?
Past experiences, objectives for the future
Why LEGO, What could you expect to do for your job in LEGO, Tell us your experience and best work examples in your career, etc.
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