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Media Analyst Interview Questions

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21,479 media analyst interview questions shared by candidates

The 15 min, 5 question quiz. It's a relevant and a useful tool for the Ampush recruiting team to use, but the way the quiz was set up (timer at the top requiring scrolling up intermittently to check time left, misspellings and poor grammar in the questions themselves making which verb goes with what noun confusing) seemed a bit unprofessional. It would be nice if it could be cleaned up a little more, especially the wording of the questions. The questions themselves were not too difficult, as long as you have a grasp of social media acronyms such as CPM, CPC, CPA, CR% and how they relate to each other. Note that the required formatting for the answers is picky; you have to answer with two decimal points for every number (not for %s) and add in special characters (e.g. $, %). Example questions below; these are not the actual questions from the quiz but very similar. Example Q #1: You are running an online ad campaign in order to drive installs of a client's application (the action). Your cost-per-click (CPC) is $0.13 and 12% of the people who click the ad will install the application. How much do you spend per action (what is your CPA)? Example Q #2: You are running an online ad campaign. Your client wants to get at least 500 people to click an ad that links to her personal website, and she is willing to pay $0.40 per click. If you fulfill the goal of getting 500 clicks, how much does the client end up spending? Example Q #3: You are running an online ad campaign for a client who wants more people to "like" his business' Facebook page. She is willing to pay $1.10 per "like". 40% of the people who click on his ad will "like" her Facebook page (this is the CR%). Your goal is to make a 20% profit margin. What is the maximum amount you can pay Facebook per click and still get that 20% profit margin (assuming profit = rev - cost).
avatar

Media Analyst

Interviewed at Ampush

3.9★
Jun 11, 2014

The 15 min, 5 question quiz. It's a relevant and a useful tool for the Ampush recruiting team to use, but the way the quiz was set up (timer at the top requiring scrolling up intermittently to check time left, misspellings and poor grammar in the questions themselves making which verb goes with what noun confusing) seemed a bit unprofessional. It would be nice if it could be cleaned up a little more, especially the wording of the questions. The questions themselves were not too difficult, as long as you have a grasp of social media acronyms such as CPM, CPC, CPA, CR% and how they relate to each other. Note that the required formatting for the answers is picky; you have to answer with two decimal points for every number (not for %s) and add in special characters (e.g. $, %). Example questions below; these are not the actual questions from the quiz but very similar. Example Q #1: You are running an online ad campaign in order to drive installs of a client's application (the action). Your cost-per-click (CPC) is $0.13 and 12% of the people who click the ad will install the application. How much do you spend per action (what is your CPA)? Example Q #2: You are running an online ad campaign. Your client wants to get at least 500 people to click an ad that links to her personal website, and she is willing to pay $0.40 per click. If you fulfill the goal of getting 500 clicks, how much does the client end up spending? Example Q #3: You are running an online ad campaign for a client who wants more people to "like" his business' Facebook page. She is willing to pay $1.10 per "like". 40% of the people who click on his ad will "like" her Facebook page (this is the CR%). Your goal is to make a 20% profit margin. What is the maximum amount you can pay Facebook per click and still get that 20% profit margin (assuming profit = rev - cost).

You are in a silent auction and bidding for a new car with an infinite number of participants. The winner of the auction is not the person that bets the highest number, but the person that correctly guesses half of the average bid (i.e. if the average bid amongst all the participants was $50, the winner is the person that bids $25). The maximum amount you can bid is $100. All of the participants are given the same information as you are and will make rational decisions, just like you will. What is the winning bid for the car?
avatar

Media Analyst

Interviewed at Ampush

3.9★
Jan 29, 2014

You are in a silent auction and bidding for a new car with an infinite number of participants. The winner of the auction is not the person that bets the highest number, but the person that correctly guesses half of the average bid (i.e. if the average bid amongst all the participants was $50, the winner is the person that bids $25). The maximum amount you can bid is $100. All of the participants are given the same information as you are and will make rational decisions, just like you will. What is the winning bid for the car?

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