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1st interview: What are your interests outside of school? What's your favorite brand (besides AB) and why? Think about an area near your school that is known for restaurants, bars, etc. How would you establish a new bar there, how would you differentiate yourself, and how would you market the beer? Tell us about a time you had trouble with a teammate. 2nd interview: They will ask you anything they want about your resume, how to market beer to a specific target group, give your opinion to another candidates answer, etc. There is no way to predict what questions will be asked, just know a lot about the beer industry, their company, and competitors. Also know all of the marketing campaigns for AB's major brands, and their competitors. Don't share an idea if you can't properly defend it.
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Marketing Trainee

Interviewed at Anheuser-Busch

3.5★
Oct 27, 2016

1st interview: What are your interests outside of school? What's your favorite brand (besides AB) and why? Think about an area near your school that is known for restaurants, bars, etc. How would you establish a new bar there, how would you differentiate yourself, and how would you market the beer? Tell us about a time you had trouble with a teammate. 2nd interview: They will ask you anything they want about your resume, how to market beer to a specific target group, give your opinion to another candidates answer, etc. There is no way to predict what questions will be asked, just know a lot about the beer industry, their company, and competitors. Also know all of the marketing campaigns for AB's major brands, and their competitors. Don't share an idea if you can't properly defend it.

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