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This was the actual "Brief" asked to complete. House of Fraser requires an SEO programme to support incremental performance improvement in the Beauty category. Assuming reasonable budgets that ultimately deliver positive ROI, produce an SEO strategy in PPT format detailing how you would drive Organic Search growth (revenue focussed) in this area. House of Fraser will not be able to provide any internal data so please use publicly available data to support your strategy. Technical SEO is out of scope - the focus should be on content optimisation and content marketing initiatives. You should also produce a roadmap for year 1, including all the relevant SEO activities and projects to be undertaken during that time in the role of SEO Manager, Beauty & Children’s Wear. Responding to this brief may involve taking a series of assumptions on numerous levels. Do not be afraid to take these but highlight the assumptions you have taken so that we can better understand your approach. Please also come prepared with any questions that you would ask House of Fraser in order to better refine your strategy and be prepared to answer any detailed questions about your strategy from the interviewers. We will be predominantly evaluating your strategic thinking, planning approach, analysis capabilities, creativity and written/verbal communication/presentation skills in the brief response. Additional guidance notes: - Stay true to the brief as much as possible - Clearly demonstrate that you have analysed the HoF Beauty proposition, content and taxonomy throughout your presentation - Use visuals to help quickly communicate key points and insights
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SEO Manager

Interviewed at House of Fraser

3★
Jul 24, 2015

This was the actual "Brief" asked to complete. House of Fraser requires an SEO programme to support incremental performance improvement in the Beauty category. Assuming reasonable budgets that ultimately deliver positive ROI, produce an SEO strategy in PPT format detailing how you would drive Organic Search growth (revenue focussed) in this area. House of Fraser will not be able to provide any internal data so please use publicly available data to support your strategy. Technical SEO is out of scope - the focus should be on content optimisation and content marketing initiatives. You should also produce a roadmap for year 1, including all the relevant SEO activities and projects to be undertaken during that time in the role of SEO Manager, Beauty & Children’s Wear. Responding to this brief may involve taking a series of assumptions on numerous levels. Do not be afraid to take these but highlight the assumptions you have taken so that we can better understand your approach. Please also come prepared with any questions that you would ask House of Fraser in order to better refine your strategy and be prepared to answer any detailed questions about your strategy from the interviewers. We will be predominantly evaluating your strategic thinking, planning approach, analysis capabilities, creativity and written/verbal communication/presentation skills in the brief response. Additional guidance notes: - Stay true to the brief as much as possible - Clearly demonstrate that you have analysed the HoF Beauty proposition, content and taxonomy throughout your presentation - Use visuals to help quickly communicate key points and insights

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