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We are looking to enter a market of anti-clot drug. There was only warfarin on the market right now. There are 2 competitor's drugs that are looking to enter at the same time. They have different characteristics. Should we enter with them, or should we wait until we have better clinical data?
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Commercial Leadership Program

Interviewed at Bristol Myers Squibb

3.7★
Feb 14, 2019

We are looking to enter a market of anti-clot drug. There was only warfarin on the market right now. There are 2 competitor's drugs that are looking to enter at the same time. They have different characteristics. Should we enter with them, or should we wait until we have better clinical data?

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