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Growth Manager Interview Questions

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1,920 growth manager interview questions shared by candidates

Create A Work Sample The following is a typical task you would be doing on a daily basis. Follow the steps below to see if this type of work interests you and is a good fit. We want to know how you think about designing elegant product solutions focused around increasing conversions. Here is the website for a past client: Hired.com. Hired spends a lot of money (e.g. through paid ads) to drive applicants, primarily software engineers, to their site. Their goal is to increase the number of leads/applicants that complete the signup flow and are ready to be hired. Your first task is to come up with a hypothesis backlog of at least 6-8 ideas you have for improving conversions for Hired.com. An example of a hypothesis is: “Adding a video to the Hired website will help job candidates understand how Hired works and therefore, increase conversions.” Once you’ve developed your hypothesis backlog, choose one of the ideas that you believe is most likely to increase leads. Write a spec for your chosen idea comprised of the user story, any supporting data, expected user or page interactions, engineering notes, etc. Optionally, you may also produce a wireframe and/or a visual to go along with your spec, using any number of UX tools such as Axure, Balsamiq, Invision or even simple pen/paper sketching. Just be sure to submit your spec as an image so anyone can view it without special software. In a real-life client situation, you will work with the client to create a testing roadmap supported by data that aligns with the client’s KPI’s. You’ll then write a spec for the experiments, and will work with engineering to implement and QA the experiment. Once the test is implemented, you’ll run an A/B test, share the results with the client, draw insights from the test, and develop new ideas for testing.
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Growth Product Manager

Interviewed at Cro Metrics

3.2★
Aug 26, 2017

Create A Work Sample The following is a typical task you would be doing on a daily basis. Follow the steps below to see if this type of work interests you and is a good fit. We want to know how you think about designing elegant product solutions focused around increasing conversions. Here is the website for a past client: Hired.com. Hired spends a lot of money (e.g. through paid ads) to drive applicants, primarily software engineers, to their site. Their goal is to increase the number of leads/applicants that complete the signup flow and are ready to be hired. Your first task is to come up with a hypothesis backlog of at least 6-8 ideas you have for improving conversions for Hired.com. An example of a hypothesis is: “Adding a video to the Hired website will help job candidates understand how Hired works and therefore, increase conversions.” Once you’ve developed your hypothesis backlog, choose one of the ideas that you believe is most likely to increase leads. Write a spec for your chosen idea comprised of the user story, any supporting data, expected user or page interactions, engineering notes, etc. Optionally, you may also produce a wireframe and/or a visual to go along with your spec, using any number of UX tools such as Axure, Balsamiq, Invision or even simple pen/paper sketching. Just be sure to submit your spec as an image so anyone can view it without special software. In a real-life client situation, you will work with the client to create a testing roadmap supported by data that aligns with the client’s KPI’s. You’ll then write a spec for the experiments, and will work with engineering to implement and QA the experiment. Once the test is implemented, you’ll run an A/B test, share the results with the client, draw insights from the test, and develop new ideas for testing.

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