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Business case projects: - Regarding a strategy for email marketing, how would you think about the segmentation and automation for the customer journey in a company like Equal Food. Feel free to include not only the strategy itself but anything else related to the tech stack, ways of widening the funnels and whichever other steps of the customer journey since the first to the "last" interaction. - Think about 2-3 posts where you feel Equal Food could get a breakthrough in terms of engagement with the audience. Does not need to be a fully polished outcome but ideally we get to see how you think about creative copywriting and the rationale behind it. - Can you please create two posts where you choose the theme - based on either our most successful posts or our competitors' ones - work on the creative and designs as well as the copywriting. Ideally we can see two finalised posts where we are able to assess in more detail your skills not just to choose the topics but to execute on these.

Growth Manager

Interviewed at The Equal Food

1.4★
Jul 21, 2023

Business case projects: - Regarding a strategy for email marketing, how would you think about the segmentation and automation for the customer journey in a company like Equal Food. Feel free to include not only the strategy itself but anything else related to the tech stack, ways of widening the funnels and whichever other steps of the customer journey since the first to the "last" interaction. - Think about 2-3 posts where you feel Equal Food could get a breakthrough in terms of engagement with the audience. Does not need to be a fully polished outcome but ideally we get to see how you think about creative copywriting and the rationale behind it. - Can you please create two posts where you choose the theme - based on either our most successful posts or our competitors' ones - work on the creative and designs as well as the copywriting. Ideally we can see two finalised posts where we are able to assess in more detail your skills not just to choose the topics but to execute on these.

Bitclass conducts around 50 FREE Live 1-day workshops everyday (which is the main driver at Top funnel) ranging from Art, Dance to Lifestyle etc. We partner with teachers around India to deliver the finest Cohort-based live learning experience. Following are the touch points in a typical Web/App User’s journey- Visitor/Install Signup/OTP Verified User FREE Class register Class Attendee - User attends class 30 min Attendee - Hot Attendee (more buying intent) Upsell - for full course - Create a Marketing automation journey flow for the above touch-points, ensuring that drop-offs in each touchpoint of the user journey are planned for. - Create a list of Objectives, Required Events, Channels (Email, SMS, WhatsApp, PNs, In app banners etc) and Comms you would use to plan out the next best action for each cohort. Main Objective - To drive D1, D7, D14, D21, M1, M2 retention metrics.
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Growth Marketing Manager

Interviewed at BitClass

4★
Jul 25, 2022

Bitclass conducts around 50 FREE Live 1-day workshops everyday (which is the main driver at Top funnel) ranging from Art, Dance to Lifestyle etc. We partner with teachers around India to deliver the finest Cohort-based live learning experience. Following are the touch points in a typical Web/App User’s journey- Visitor/Install Signup/OTP Verified User FREE Class register Class Attendee - User attends class 30 min Attendee - Hot Attendee (more buying intent) Upsell - for full course - Create a Marketing automation journey flow for the above touch-points, ensuring that drop-offs in each touchpoint of the user journey are planned for. - Create a list of Objectives, Required Events, Channels (Email, SMS, WhatsApp, PNs, In app banners etc) and Comms you would use to plan out the next best action for each cohort. Main Objective - To drive D1, D7, D14, D21, M1, M2 retention metrics.

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