Demand Manager Interview Questions

804 demand manager interview questions shared by candidates

After 8 interviews I was given a Case Study to complete - did not continue as there were more steps after this: Your goal is to create $3,000,000 in pipeline in 6 months. You can leverage advertising, events/partnerships and our existing database of leads and drive them to various activities. Assume that there are 5,000 leads in the database from all stages of the funnel pre opportunity (Lead → MQL → SAL → SQL) Assume a $60,000 ACV, a 5% conversion from lead to meeting, a 33% conversion from meeting to SQL, and a 70% conversion rate from SQL to opportunity. Produce a high-level campaign strategy to hit this goal. Assume budget is not a constraint, but you will want to show strong ROI on any investment. Be detailed about what you need in order to hit the goal, what tactics & channels you would employ, how you would build and segment your lists, and how you would measure attribution. The most important thing is that you show your thinking and your strategy. Feel free to use a separate document or a slide deck if you need to.
avatar

Demand Generation Manager

Interviewed at Thankful AI

4.3
Dec 7, 2021

After 8 interviews I was given a Case Study to complete - did not continue as there were more steps after this: Your goal is to create $3,000,000 in pipeline in 6 months. You can leverage advertising, events/partnerships and our existing database of leads and drive them to various activities. Assume that there are 5,000 leads in the database from all stages of the funnel pre opportunity (Lead → MQL → SAL → SQL) Assume a $60,000 ACV, a 5% conversion from lead to meeting, a 33% conversion from meeting to SQL, and a 70% conversion rate from SQL to opportunity. Produce a high-level campaign strategy to hit this goal. Assume budget is not a constraint, but you will want to show strong ROI on any investment. Be detailed about what you need in order to hit the goal, what tactics & channels you would employ, how you would build and segment your lists, and how you would measure attribution. The most important thing is that you show your thinking and your strategy. Feel free to use a separate document or a slide deck if you need to.

Viewing 21 - 30 interview questions

See Interview Questions for Similar Jobs

Glassdoor has 804 interview questions and reports from Demand manager interviews. Prepare for your interview. Get hired. Love your job.