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Demand Analyst Interview Questions
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Repeat back a typical 30 second conversation with a customer
After 8 interviews I was given a Case Study to complete - did not continue as there were more steps after this: Your goal is to create $3,000,000 in pipeline in 6 months. You can leverage advertising, events/partnerships and our existing database of leads and drive them to various activities. Assume that there are 5,000 leads in the database from all stages of the funnel pre opportunity (Lead → MQL → SAL → SQL) Assume a $60,000 ACV, a 5% conversion from lead to meeting, a 33% conversion from meeting to SQL, and a 70% conversion rate from SQL to opportunity. Produce a high-level campaign strategy to hit this goal. Assume budget is not a constraint, but you will want to show strong ROI on any investment. Be detailed about what you need in order to hit the goal, what tactics & channels you would employ, how you would build and segment your lists, and how you would measure attribution. The most important thing is that you show your thinking and your strategy. Feel free to use a separate document or a slide deck if you need to.
Critical Thinking Questions and background in supply chain
General summary of previous work history
Q1. Tell me something about yourself? Q2. What is Lead Generation? Q3. What is Inside sales? Q4. What is preSales? Q5. What is LinkedIn ? Q6. Main difference between LinkedIn and Facebook? Q7. Why Facebook is not used for lead generation? Q8. What is B2B marketing? Q9. What is Market research in marketing? Q10. Why do you want to join this company? Q11. Why don't you pursue further studies like MBA?
What KPIs are most important in the work that you do?
What was your process of managing marketing campaigns?
Case study particular to the job function I interviewed for.
Several questions on my involvement with open source technology, LAMP stack. Questions on my database background which was on the SQL Server stack for 16 years. Ask me about my military career, what I did and was I in any wars. The last question was if I killed anyone while serving in the Army...........
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