Why CPG? Why General Mills?
Consumer Insights Interview Questions
500 consumer insights interview questions shared by candidates
What made you interested in working at General Mills?
The questions were mainly to understand situations in the past in which I had to apply the necessary skills for the position and some leadership skills, among others.
They presented several case studies for me to review and formulate responses to.
Como você se organiza para uma pesquisa? Quais ferramentas? Você sabe que aqui é um banco e que a exigência é alta? Como você lida com metas? Se frusta com elas?
Do you know what is the difference between consumer and shopper insights?
What will your former employer say about you? What would they rate you on a scale from 0-10? {if not a 10] Why not a 10?
Tell me about a time when you saw an opportunity to make a positive difference in some way.
What did you do to prepare for this interview?
Tell me about yourself Why did you study [subject]? What interested you about this role? Whats the difference between qualitative and quantitive? What's the difference between data and insight? How would your boss describe you in three words? How would your friends describe you in three words? What are your three strengths? What are your three weaknesses? Where do you see yourself in 5 years? Do you have any questions?
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