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Case Interview 2: Campaign analysis - Personalized credit card offer mailing - Cost to print new card is $1.10 50K people were emailed - 5% response rate - 0.03$ per email - 50/50 Test and control population - 5% responded have 80$ spend vs 95% did not respond $40 - Control population average spend is $41? What is happening here is it worth to mail? what is the overall profit from this? Its about $155K per year? Now what if we charge them 5$ fee for the personalized card - what should be the response rate to make the same profit? - This guy was cool - listened to what i have to say and very interactive - Director level Employee
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Data Analysis Manager

Interviewed at Capital One

3★
May 7, 2015

Case Interview 2: Campaign analysis - Personalized credit card offer mailing - Cost to print new card is $1.10 50K people were emailed - 5% response rate - 0.03$ per email - 50/50 Test and control population - 5% responded have 80$ spend vs 95% did not respond $40 - Control population average spend is $41? What is happening here is it worth to mail? what is the overall profit from this? Its about $155K per year? Now what if we charge them 5$ fee for the personalized card - what should be the response rate to make the same profit? - This guy was cool - listened to what i have to say and very interactive - Director level Employee

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