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358 affiliate manager interview questions shared by candidates

Please do all your calculations and graphs that support your answers in this sheet, and write down your answer in the designated spot in English. Introduction: Wix Affilite team is aiming to drive traffic to Wix, in order to generate sales of the company’s products. Every day, the team looks at the new users that were exposed to Wix ads on that day, and checks for main stages of their purchase funnel: Visits – how many users clicked on the ad and reached a landing page. Registrations – how many of the visitors registered to Wix. Sites Created – how many of the registered users created a free website. Publish – how many of created sites were published. Sales/Premiums – how many users have upgraded their free website by buying a premium plan. The acquisition team has been testing for the past few months several platforms to advertise on, and came to the conclusion that they can predict the number of users and sales a platform will generate, given the amount of money it will spend. The following table describe the exact correlation between the spend and the number of users per platform: Number of users Display PPC Search LinkedIn Spend $1,000 294 164 185 $2,000 546 311 308 $3,000 666 450 407 $4,000 779 581 485 $5,000 886 704 549 $6,000 987 819 601 $7,000 1082 925 643 $8,000 1170 1024 678 $9,000 1252 1114 706 $10,000 1327 1196 729 $11,000 1397 1269 749 $12,000 1460 1335 765 $13,000 1516 1392 779 $14,000 1567 1441 790 $15,000 1611 1482 800 $16,000 1649 1515 808 $17,000 1680 1540 816 $18,000 1705 1556 822 $19,000 1724 1564 827 $20,000 1737 1566 832 You’ve been given a budget of up to $20,000 that you can spend on all three platforms combined (you don’t have to spend the entire budget or the same budget for each platform). 1. The conversion rate from user to paying user is 40%, how would you allocate to maximize sales (paying users)? Explain. 2. In the next month, the conversion rates is excpeced to decrease as follows: Linkedin and Display to 30% and Search to 25%. The revenue per paying user is $35. How would you allocate to maximize profit (רווח)? Explain 2. You run a campaign that contains 10 countries. The overall the conversion rate (from registration to premuim) increased week over week, please explain why. Please answer the following questions: Q1: A new prospect is seeking to start an affiliate collaboration with WIX. From which GEO's will you recommend to start with based on the data below. Please assume that all other metrics are constant for all GEO's (such as Click to Sale etc.). Please provide a brief overview of the markets you would prioritize when starting, including factors such as market potential, competition, and relevance to the company's products or services: # Comparison Charts Average Collection Per Premium Cost Per Aquisition Cost Per Click US 6 $215.00 $910.00 $10.00 DE 3 $120.00 $510.00 $3.50 ES 3 $70.00 $350.00 $3.50 IN 1 $10.00 $60.00 $1.00 The new prospect decided to go all markets at once, espaicily in the US market. After short period, he shared with you this email: """Hi guys, I am looking at the stats and can't really believe what I am seeing. We spent almost $5000 on USA traffic and got 0 sales. We did get 52 sign ups but none of them converted. I am very disappointed by these results - This is the best traffic (Google Ads) in the best geo (USA) and we didn't get a single sale. I'm afraid I cannot work like this. I was making money before adding you guys to our sites and now I am not. Is there any way we can work on a CPL (cost-per-lead) basis? With the current conversion rate that is the only way it makes economic sense for me. Let me know how we can continue""." How would you respond to address his concerns?
avatar

Affiliate Manager

Interviewed at Wix

4.1★
Sep 21, 2023

Please do all your calculations and graphs that support your answers in this sheet, and write down your answer in the designated spot in English. Introduction: Wix Affilite team is aiming to drive traffic to Wix, in order to generate sales of the company’s products. Every day, the team looks at the new users that were exposed to Wix ads on that day, and checks for main stages of their purchase funnel: Visits – how many users clicked on the ad and reached a landing page. Registrations – how many of the visitors registered to Wix. Sites Created – how many of the registered users created a free website. Publish – how many of created sites were published. Sales/Premiums – how many users have upgraded their free website by buying a premium plan. The acquisition team has been testing for the past few months several platforms to advertise on, and came to the conclusion that they can predict the number of users and sales a platform will generate, given the amount of money it will spend. The following table describe the exact correlation between the spend and the number of users per platform: Number of users Display PPC Search LinkedIn Spend $1,000 294 164 185 $2,000 546 311 308 $3,000 666 450 407 $4,000 779 581 485 $5,000 886 704 549 $6,000 987 819 601 $7,000 1082 925 643 $8,000 1170 1024 678 $9,000 1252 1114 706 $10,000 1327 1196 729 $11,000 1397 1269 749 $12,000 1460 1335 765 $13,000 1516 1392 779 $14,000 1567 1441 790 $15,000 1611 1482 800 $16,000 1649 1515 808 $17,000 1680 1540 816 $18,000 1705 1556 822 $19,000 1724 1564 827 $20,000 1737 1566 832 You’ve been given a budget of up to $20,000 that you can spend on all three platforms combined (you don’t have to spend the entire budget or the same budget for each platform). 1. The conversion rate from user to paying user is 40%, how would you allocate to maximize sales (paying users)? Explain. 2. In the next month, the conversion rates is excpeced to decrease as follows: Linkedin and Display to 30% and Search to 25%. The revenue per paying user is $35. How would you allocate to maximize profit (רווח)? Explain 2. You run a campaign that contains 10 countries. The overall the conversion rate (from registration to premuim) increased week over week, please explain why. Please answer the following questions: Q1: A new prospect is seeking to start an affiliate collaboration with WIX. From which GEO's will you recommend to start with based on the data below. Please assume that all other metrics are constant for all GEO's (such as Click to Sale etc.). Please provide a brief overview of the markets you would prioritize when starting, including factors such as market potential, competition, and relevance to the company's products or services: # Comparison Charts Average Collection Per Premium Cost Per Aquisition Cost Per Click US 6 $215.00 $910.00 $10.00 DE 3 $120.00 $510.00 $3.50 ES 3 $70.00 $350.00 $3.50 IN 1 $10.00 $60.00 $1.00 The new prospect decided to go all markets at once, espaicily in the US market. After short period, he shared with you this email: """Hi guys, I am looking at the stats and can't really believe what I am seeing. We spent almost $5000 on USA traffic and got 0 sales. We did get 52 sign ups but none of them converted. I am very disappointed by these results - This is the best traffic (Google Ads) in the best geo (USA) and we didn't get a single sale. I'm afraid I cannot work like this. I was making money before adding you guys to our sites and now I am not. Is there any way we can work on a CPL (cost-per-lead) basis? With the current conversion rate that is the only way it makes economic sense for me. Let me know how we can continue""." How would you respond to address his concerns?

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