Online application (takes about 30 minutes or less) and then a one-on-one interview. I applied on a Friday afternoon on a whim and received a callback the following Monday. My interview took place the next day on Tuesday. It was with the assistant manager and the district manager (I believe), who just so happens to work at the location I applied to. The interview lasted about 30 minutes. Many of the questions asked pertained to my previous work and customer service experience. I hadn't previously worked in retail, but worked years in a food service job so I was asked many questions about my customer service experiences with that job and how that could translate over into a retail environment like Ulta. The interview wasn't as hard as I thought it would be as many of the questions asked I had seen from other users on Glassdoor. The interviewers were very conversational and relaxed with me. We even chatted a bit off hand about things that had nothing to do with working at Ulta once they finished asking questions and I asked a few questions to get a feel for the job. They were really looking for someone who had a great personality so be sure to let that shine through in your interview. Experience mattered, but it seemed like personality mattered most (considering I hadn't actually had true retail experience before). They loved that was smiling the entire time so that's a plus too. Wear all black, that is the Ulta way (although you may be asked to wear all black anyway like I did, if you get a call for the interview) and I did wear a nose ring (but had asked when I got my call what was the policy on piercings and was told one face piercing was acceptable).