Personally, my first interview was with the district manager. There was no interview guide and it was a very relaxed atmosphere. The interview was focused on explaining the store hierarchy and what the different positions in the store do. He then went on to talk about leadership and what it means to different people. Ultimately, what he was looking for is your definition of leadership and if it fits with their vision. After that, he scheduled me for a round of interviews the next day. Some executives get a phone interview first and then they are scheduled for the round of interviews.
The round of interviews consists of 3 interviews. They are performed by 3 store managers. Each interview has its own interview guide and it is more formal. The interview guides are based on evaluating different qualities of leadership. The one question all the store managers ask about you is if you can run a store and if they would work for you? That means if they would enjoy having you as there boss.
After this, you get an invitation to take a personality test online. Sometimes the test is before the phone interview. If everything goes well, you will receive a call with an offer.