Swatch Group interview questions

Initial phone call then invite to interview. One of the poorest & unprofessional interview processes I have seen. My initial 'Invite to interview' email was addressed to another candidate & immediately set the alarm bells ringing as to the competency of the sender. Interview location was a pub... When I entered at the appropriate time there was nobody from the business to meet me. I sat down for 15 mins after my allotted interview time then had to start approaching people to see if they were the ones I was due to meet & eventually found my contact upstairs. Come on guys if you are going to use such a location to interview, at least be on the lookout for candidates & don't sit on your laptop oblivious to all. Interview lasted 25 mins before being abruptly ended & I was back on the street wondering why I bothered. I was asked to visit a store prior to my interview & produce a SWOT, which I did. This was not even asked for during the interview so I wasted 1/2 a day & money to research & produce this. Apparently I was not the correct 'fit', whatever that means........

First skype call, it was fine. Then they invited me in Biel, and I took tickets last minute. Once there, they asked some generic questions and highlighted multiple times the fact that I was the right person . Quite untrue since they hired another person. They didn't even assess my skills, so I am not sure what was the decision based on. Afterwards, I received a cold email (not even a call) and they refused to pay my travel expenses. Quite disappointing experience considering that I had to travel far and I took a day off on the last minute (my current manager wasn't happy at all). I had to insist multiple times via email and via phone, and at the end they only paid half. Such a shame for a big company like Swatch. After this experience, I am only sure about one thing: I will not apply again for jobs at this company.