Sephora Store Manager interview questions

Contacted by recruiter and had a brief screening call about open roles, what role I was interested in and time frame for hiring. Recruiter shared company benefits and asked why I was interested in Sephora. Moved me forward to a phone interview with them about a week later. Phone interview with recruiter went over some info on the DM, and training info and then a bunch of behavioral questions that were being typed into a form. At end of interview was told next steps and would be in contact. The recruiter was friendly and pleasant, but I definitely felt like I was jumping through hoops, if you are not a fan of phone interviews/ recruiter screening and would prefer to connect with the DM I would suggest going that route.Received a decline email, I did not move forward to speak with the actual hiring manager despite my experience and enthusiasm for the role. Should prepare an elevator pitch and all that, as I do not feel like I was able to convey my abilities and experience to their satisfaction. While I recognize not everyone moves forward, overall I was disappointed with the experience, and will not be pursuing any future openings despite the from letter encouraging me to do so. Experiential retail is about relationship building and that should apply to the recruiting process; the end of the process felt pretty cold and distant.