The process took 2 days. I interviewed at Kantar (Bengaluru) in Jan 2008
Interview
I had to give a quantitative + IQ test + case study then campus interview and subsequently telephonic interview with the Group business director. I was tested largely on my ability to think on new business ideas and proposition like feasibility of a new business at a particular location, application of core marketing concepts like the 4P's of marketing, logical reasoning questions like estimation of rice consumption in a city like Chennai... !!
You would require a blend of high level of quantitative aptitude and ability to think through the marketing problems in new and innovative ways :).
Amazing experience, they asked me to share my views on sports and how do I analyse my likes and dislikes. This was followed with a psychometric test and aptitude. The difficulty of test was medium.
Interview questions [1]
Question 1
Introduction, likes dislikes, and planned for career followed by strengths and weaknesses
The interview was long but welcoming on the part of interviewers. General knowledge about various domains was particularly important. Technical questions about basic research terminologies were asked. Having proficiency in office tools and SPSS can help.
Interview questions [1]
Question 1
Difference between primary and secondary research.
I applied through college or university. The process took 3 weeks. I interviewed at Kantar (Calcuta) in Jul 2024
Interview
First round was Psychometric test which included basic behaviour questions and critical thinking. then first round of interview…….. It was smooth, just give your best and be confident yes. Hdau ocsn odesbi
Interview questions [1]
Question 1
Mostly about my internship since it was market research
