Starts with typical phone screen (why looking, salary expectations etc.) then goes to an online assessment. The online assessment has several testing questions (design an A/B test--what, when, how, etc.) for small case studies like designing an online pizza ordering system or an intuitive product display page for a shoe e-commerce site and the like. If you pass, the onsite interview will have a case study on their job notification emails s and how to redesign it followed by a group interview about the case study. Very informal but they are certainly looking for knowledge, presentation, and skill chops. Indeed is very data oriented so need to be analytical and able to design analytics tests/experiments.