I applied online. The process took 3 weeks. I interviewed at H&M (Newbury, England) in Oct 2024
Interview
Was simple to understand although you do have to have to make a video of yourself answering questions with only two attempts. Questions are straight forward why do you want to work at H&M, what do you bring to the role? Then it's the in-person interview which they'll ask you a few questions about yourself and then ask you what you know about the company. Simulator questions as before but in more detail since you have more time to answer them. Very friendly staff and seems like H&M value their team members.
Very easy interview with one other person who applied. Asked about how you might handle a difficult customer, who you are, etc. Second interview was basically just the job offer and signing papers.
Interview questions [1]
Question 1
How would you handle a difficult customer? What is one thing you noticed in our store that you would improve?
It's a group interview and in mine there were x4 other people. We introduced ourselves and got split into teams to complete a task on their values. Then we were split into different teams and were given a hypothetical customer who wanted help with their outfit - we had to create an outfit accordingly therefore roamed around the store to find clothing items that fit the brief. Afterwards, we explained why we chose those clothes and then were asked x2 competency-based questions.
Interview questions [1]
Question 1
Why do you want to work at H&M? Tell me x3 things about yourself. What does fashion mean to you and what is your fashion style?
Engaging and interactive, having opportunity to engage with managers and customers at the same time. Actual sit down interviews were fairly brief/in groups with opportunity to shadow during business hours.