I applied online. The process took 1 week. I interviewed at Anheuser-Busch InBev in Oct 2014
Interview
Applied for position through campus career posting. Was required to complete an initial personality and logical reasoning assessment. Once I passed those two online tests, I was invited to have an on-campus interview with 2 company managers.
The entire interview lasted about 80 minutes: 30 minutes was spent to simply read and review a marketing case about selecting two newly tested Anheuser-Busch products to increase market share and profitability of the product portfolio. After analyzing the case, I was then asked to present my recommendations to the managers in roughly 8 minutes, followed by a brief Q & A.
I believe they judged me more so on the process than the actual recommendations. However, I do think the case had an optimal solution and the organization/structure of my presentation was important to focus on.
Interview questions [1]
Question 1
How can we incorporate more innovative marketing strategies than our competitors when promoting the products you recommended?
I interviewed at Anheuser-Busch InBev (Londres, Inglaterra)
Interview
Online assessments then an assessment centre in Belgium, if successful followed up with a final panel interview in Belgium, difficult but an interesting experience. Be prepared to try and stand out in a a large group.
Interview questions [1]
Question 1
Who is a leader in industry that you look up to and why?
I applied online. The process took 3 months. I interviewed at Anheuser-Busch InBev (Leuven, Flemish Brabant) in Nov 2023
Interview
First round: game-based assesments
Second round: virtual case preparation (1 hour preparation time to make a comprehensive 3 minute pitch)
Third round: Group Assessment day (2 interviews + business case game while constantly being monitored)
Final round: panel interview together with other candidates, you hear each other's answers and are being monitored on when and what you answer. Tough questions from a panel of 4 senior managers.
Interview questions [1]
Question 1
Which one of the values of AB Inbev is most appealing to you ?
Which one would you remove?
One case , 60 mins to prepare and 3 mins to record Create a sales, marketing and branding plan about a new beverage product Regarding a specific concept that you can pick. Think about the drink such as it’s flavour and aroma