Applied through my university career site and got a call from Amazon within 2 weeks. First telephonic interview lasted for roughly an hour and I was asked various questions involving Data Structures and Algorithms. Finally I was given the task of implementing and Binary Search Tree (involve all BST operations) and mailing the code of the amazon recruiter.
I cleared the first round and then second telephonic interview was schedule which lasted for hardly 15min (I suppose the recruiter did not like me at all :-|), and then within 48hrs I got rejection email from Amazon.
Good luck to all those applying for job.
ps: Data structures and Algorithms are two very important topics as far as the interview is concerned. Also, go over 'Hash Maps'. Amazon recruiters will certainly ask one question on hash maps.