From Buzz to Brand: Leveraging Employee Reviews to Inspire Your Social Strategy

Like it or not, public opinion matters, and if you’re looking to hire, employee reviews are your strongest gauge of company reputation. But where do you start? Embrace reviews According to a Glassdoor survey, the most trusted source of information for learning about companies are family and friends (52%), followed by feedback and reviews from current employees (14%). The least trusted sources for learning about companies are a company’s own website (5%) and a company recruiter (2%). Focus on transparency Modern day job seekers, who used to look to HR departments and CEOs for an honest dialogue about working life, are now focused on company reviews and transparency, according to Edelman’s 2014 Trust Barometer. 95% of employees say reviews from those on the inside are influential when deciding where to work, according to a Glassdoor survey. While some companies may shy away from this kind of honest & transparent communication, you can leverage employee reviews to inspire your overall social strategy. Use feedback to develop your brand By monitoring and harnessing user-generated content, employers on Glassdoor are able to develop their recruiting and branding best practices that appeal to today’s candidates at the moment they are making important career decisions. Inspire your social strategy During the From Buzz to Brand – Leveraging Employer Reviews to Inspire Your Social Strategy webinar on Tuesday, July 15, 2014 at 1:00 p.m. EDT, Shannon Seery Gude,vice president of digital & social strategy at Findly, will join Kelly McGuire-Payne, director of client services at Glassdoor, to discuss how organizations can use employer reviews to create compelling talent acquisition and messaging strategies. Shannon and Kelly will examine proven tactics for responding to reviews, particularly those surrounding negative reviews or sensitive company issues. Lastly, webinar attendees will discover how measuring online changes in sentiment over time can support your company’s overall employer brand strategy and help determine the influence of employer reputation on recruitment efforts. To register for the From Buzz to Brand – Leveraging Employer Reviews to Inspire Your Social Strategy webinar or for more information, please visit: http://resources.glassdoor.com/webinar-from-buzz-to-brand.html.