Kantar reviews

3.5

63% would recommend to a friend

(5,988 total reviews)
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Chris Jansen

75% approve of CEO

51% positive business outlook

Kantar has an employee rating of 3.5 out of 5 stars, based on 5,988 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Kantar employee rating is in line with the average (within 1 standard deviation) for employers within the Administración y consultoría industry (3.7 stars).

Reviews by job title

6K reviews
2.0
Jun 17, 2017
Recommend
CEO approval
Business Outlook

Pros

The office is great, people are great. They really try to create a fun working environment. Company organises team building events regularly and people organise their own social gatherings often so there is always something going on. It's also quite multinational so the small talk here and there are actually interesting. I think this is a good place to start your marketing research career if you are a new graduate or coming to London from abroad and don't know anyone. You'll surely make friends here and learn lots very quickly but you'll also realise if you want to survive in London you need better salary. You can work 5 days a month from home after you pass your probation. They also let you work from home abroad if you can still do uk working hours.

Cons

IT and HR support is almost nonexistent which is quite frustrating. Even tough managers are quite nice, friendly and seem knowledgeable at the beginning, in 6-12 months you realise they are actually clueless and they always drag on making decisions so change/improvement always arrives too late. This is actually quite ironic because they expect PMs to be proactive but the management generally reacts after it's too late. Whole thing is a huge mess. It feels like everyone is working in a different way. There is no proper new starter training, there is no clearly set processes so whoever trains you, you learn to do the tasks as your trainer does. Most of the work is done by three different offshore teams. All three of them are working differently and as a PM you can be working with all three of them at the same time and it can be quite confusing to do the same task in three different ways. The systems are so frustrating as well, they are over-engineered and difficult to understand and use. They are also very slow and unstable. Staff turnover is too high and the team is constantly understaffed. The workload is not allocated equally and fairly. On top of the actual client work, you also have to work on initiatives which are quite time-consuming as well but you are not really given the time to work on them, you are expected to create time. Every manager/ team leader have their own opinion about how a PM should work. Because the team is always understaffed, you can work on projects for a different manager/ team leader and what he/she expects from you could actually be different to how you work with your current manager. There is no career planning; there are not even proper job specs. Same rules do not apply for everyone. Managers seem to have favourites and the promotions are hugely based on relationships. Career progression is possible if you are friends with the right people and if you always agree with them, otherwise there is no budget for you. They always ask you what you want to do, which objectives you want to set for yourself to progress but they never provide support and guidance for you to grow into the role you desire. Last but not least, the salary is really not worth the stress and the drama you have to experience in order to deliver the projects. Raise and bonus are almost nonexistent. If you end up at Lightspeed negotiate your salary very well at the beginning because the raise is insignificant even when you get promoted.

1.0
May 4, 2017
Recommend
CEO approval
Business Outlook

Pros

Good first job to develop basic professional, analytical, and consulting experience You work with top clients across a range of industries. There is opportunity to work across a range of project types (though too much is still brand tracking). The people are intelligent, nice, and driven. You can form some great friendships here, and your team mates care about you. Salary is now competitive (though could be better) Some company perks (happy hours, group events every trimester)

Cons

Unsustainable work/life balance. Though the average MaPSter is bright and hard working, the culture and managers expect workaholics. You will be tied to your email when you are away from work or on vacation, and by consultant level you start to feel guilty for not looking at work on the weekend. People who are successful at MaPS are motivated for the quality of their work, at the expense of an outside life. This results in embitterment and sad-laughing at your situation among the junior staff. Analysts and Consultants are seen as expendable. Large turnover and are placing many people on performance tracks. The review and advisor process is a crapshoot. Depending on your reviewer/advisor, reviews and promotions can be determined solely by your relationship with a project manager, not taking into account the opinions of your peer team mates. Day to day is not interesting, and you rarely see the impact of your work. 100% of research is surveys, which are boring and outdated. Survey testing will become the bane of your existence. Some projects are just pumping out numbers without thought, which makes the day to day tedious. Too much of the company's portfolio is brand tracking work which are not very interesting or intellectually challenging. Aside from excel, most analysis is done through a program called Marketsight, which no other company uses and does not place you at a competitive advantage. If you're looking at MB Analytics in hopes to get into the Millward Brown/ Kantar/ WPP system, know that management will actively dissuade you, and HR from internally transferring. They are taking on more and more lower profile clients in their attempt to expand, reducing the value of the MaPS offering. Finally, due to the solely quantitative nature of the project, I foresee the market research industry being dominated by deep-learning tech algorithms that will reduce the need for analysts and consultants. If the company is smart they will invest in their internal tech.

2.0
Sep 8, 2016
Recommend
CEO approval
Business Outlook

Pros

1. Salary (for entry-level position) 2. 5 Weeks PTO 3. Happy Hour Wednesdays & Bagel Mondays 4. Frequent promotions for those who succeed under good management* I was hired as a Consultant, but the role/responsibilities are almost identical (just greater in volume) to the Research Analyst role, what most people are hired as after they graduate from college. The job/role offers a lot of good skills, as you get a good amount of exposure to Microsoft Excel, Powerpoint, Tableau, and also get to learn a good amount about querying data, quantitative analysis, and different research methodologies. Also, if you are good at taking direction and sucking up to those higher on the corporate ladder, you will definitely enjoy the job.

Cons

1. Poor management - project managers are promoted without any leadership qualifications 2. Hierarchical structure - decisions are often justified with "the Partner/Director said so" 3. Tedious tasks - I was asked by a partner to drive 20+ miles to find a Wal-Mart receipt 4. Stubbornly process-oriented - inside-the-box thinking 5. Work-life balance - pick any review here and you will find some mention of this If I could describe this company in 1 word, it would be: anti-startup. The only similarity is the number of hours worked…there are lots of politics involved, decisions made and orders given without explanation, and if you challenge the status quo, even with logic, people will pull rank to oppose you. Make no mistake, it's a consulting firm, and as many others have pointed out, be prepared to stay past 7,8,9,10... several nights of the week or several weeks/months at a time. The culture is all about working at any/all points of the day & weekends - which is why they give you nice iPhone 6's to check email with. Oftentimes the work is extremely tedious (checking numbers, copying/pasting data, formatting slides) and can be automated if the company just realizes that maybe the stubborn processes in place should be updated once in a while. However, the bigger underlying issue is the management structure in place. My biggest complaint is that most project managers (PM) are horrible at managing client expectations. The majority of most clients' relationships with MaPS can be illustrated like this: 1) Client orders MaPS to do "A" (which can be illogical at times) 2)MaPS does "A" with very little pushback and no questions asked 3) Client changes their mind and wants "B" (and gives no additional time) 4) MaPS scrambles frantically to do "B" in effort to appease client. This continues, except the next time through the client wants more, and so the junior staff ends up working more, and so on… Worst of all, if/when the client doesn't renew with MaPS the team is blamed for not performing well, and this is unfairly reflected on the career/project review.

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