Management and C-Suite team need a lot of work.. - Marketing Cotopaxi Employee Review

2.0
Aug 9, 2019
Recommend
CEO approval
Business Outlook

Pros

· In the Wild Time · Working for a B Corp still in start-up mode · Young and fun team · If you want to be in the outdoor industry perhaps they are the best of the worst

Cons

· Before the Cotopaxi team reads this and starts crafting up their response consider that this will now be (at least) the 3rd or 4th review calling out the office politics · Suffers from a lot of delusions other start-ups do and has a lot of growing up to do. Lack of real benefits, constant changes in direction, unfit cowardly managers, and maxed out team members to name a few. This team seems to think the guiding principles of start ups is something to aspire to rather than a cautionary tale. Crazy considering the very publicly acknowledged poisonous culture of Silicon Valley. I don't care about your fun conference room names and free snacks as much as I care about being treated with a little dignity when I am at work. · Lack of direction on strategy and agreement up top creates a lot of whiplash at the expense of junior team members. This team loves to chase new shiny things and it often feels like changes in strategy come completely out of left field · No 401K yet · In desperate need of an HR person. It’s mind boggling that the executive team doesn’t seem to understand that. But then again, most of the exec team is barely ever in the office so how would they even begin to comprehend what's happening. The lack of an HR manager means there are lot of terrible office politics and behind the back discussions happening that could benefit massively from having an objective third party. Also no thanks on your stat about what's a typical time to hire an HR manager. You know when a good time is to hire one? When team members are constantly providing feedback about the need for one. That should speak volumes. · Poor communication particularly from managers and execs who make decisions without a trace of discussion with team members. Not professional, not respectful. Maybe try real performance reviews and constructive feedback. · The executive team prides itself on putting people first. This very much does not feel like the case. The team is often dismissive of feedback particularly from junior team members. Even when they’re trying to accept feedback they tend to handle a lot of conversations inappropriately. All the Motivosity points and Officevibes couldn’t fix this. · They promote a lot of people who manage up well but do not take the time and resources to actually develop individuals who might be truly great managers. Frankly most of the team doesn’t have the time to develop anyone, often opting to leave them to their own devices. This sets those team members up for failure. Very lazy managing that often results in having the blame put on junior team members. · The “say yes” and “no jerk” culture create a lot of unnecessary pressure and ambiguity. People say yes even when there isn’t bandwidth. This tension combined with inflated expectations and maxed out managers who don’t have time to navigate these tensions with team members creates a lot of failed efforts and an unhealthy dynamic. These mentalities aren’t progressive, it’s toxic. · For an organization that believes they support women, they seem to believe that having women in senior roles somehow computes to being a progressive supporter of women when in reality a lot of junior women in the team don’t feel safe to excel and provide feedback in the environment they’re working in · There is general mistrust of nearly every single executive team member with the exception of newer additions to the team · Giving people surface feedback that doesn’t include constructive improvement discussions puts people in a place where they’re sure where they stand on performance. Dancing around these tough convos isn't considerate, it's cowardly · The Do Good mentality they tout ends up feeling like a hypocritical and deceptive slap in the face when it’s all said and done.

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Cotopaxi Response
6y
First of all, thank you for the feedback. While getting tough feedback is never fun, we know we can't improve without getting honest feedback. I think a lot of your feedback is valid, and I'd love to address a few things that have happened since your departure. 1. HR - Last year we began exploring what other companies are doing for HR and we got feedback that most companies don't hire a full-time HR employee until they reach 100 team members. This seemed to make a lot of sense, so we made that our plan. What we've seen over the last year is that given our culture and mission, our employees expect more out of us than a typical organization, and frankly, we want this to be a place that cares more than a typical organization. Starting this month (September 2019), we have a senior HR executive that will begin working at Cotopaxi in a part-time capacity. This individual previously headed up people and talent at a large outdoor retailer and at one of the biggest US airlines. We're excited about this change, and look forward to how we can tackle some big strategic issues together (including compensation, promotion, on and off boarding, people strategy, etc.). 2. 401k - As most startups, we didn't have a 401k at launch, and instead used equity to help compensate our team. Now that we've turned 5 years old, it's time for us to have a 401k. Our CFO is exploring options right now, and we should have something in place by January 2020 (if not sooner). 3. Employee feedback - We've long had 1-on-1 meetings between managers and direct employees where two-way feedback is given and received by both parties. We understand that sometimes the temptation is to not give hard feedback because it can feel awkward and can impact our relationships with our co-workers. We're currently evaluating (with our new HR hire) a new format for 1-on-1's and we're also having all leadership in the company (30+ people) read a book called Radical Candor, which addresses this very issue. If you felt that hard conversations were not brought up by your manager about ways you could improve, I can understand your frustration. We need to do better, and we're working on that. 4. Leadership development - Last month we kicked off a formal Cotopaxi Leadership Development Program (LDP) with leadership coaches where they are putting on four modules of four classes each (16 half days) over the next five months. We have about 35 leaders within Cotopaxi along with several high-potential young future-leaders going through this program. We also have an off-site leadership meeting next month where we'll be doing additional training, development, and strategy discussions. Ultimately, I really value your feedback, and I hope you can see we're making meaningful efforts to improve where we have shortcomings. I wish you the very best as you search for your new role and next chapter. Davis Smith, CEO

Explore other reviews about Cotopaxi

5.0
Apr 14, 2026
Recommend
CEO approval
Business Outlook

Pros

Cotopaxi provides a strong sense of purpose that genuinely connects to day-to-day operations. The company empowers teams to build structure, improve performance, and drive meaningful change. ring my time here, Changes that have been made: strengthen team stability, elevate accountability, and implement processes that improved SLA performance, and enhanced safety. Leadership supports growth, and there is a real emphasis on building people and promoting from within.

Cons

The company is in the midst of a meaningful culture evolution toward stronger accountability and performance. As with any change, not everyone adapts at the same pace, which can create short-term challenges in team alignment.

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Cotopaxi Response
1mo
Thank you for sharing this, and for the specific callouts around accountability, team stability, and promoting from within. Those aren't small things, and it's meaningful to hear they're showing up in your experience. Change is rarely seamless, and we appreciate the honest framing of that. Building a culture of strong performance and accountability while bringing people along at the same time is real work and feedback like this helps us stay focused on doing it well. Thanks for being part of driving that forward!
5.0
Mar 22, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

I've worked at a number of companies throughout my career and having seen a number of different cultures and working styles, feel very fortunate to have landed at Cotopaxi. I felt like I should make a post here after a friend of mine pointed out our Glassdoor rating when I said I was having a great time so far. The people and team I work with are excellent. It's a healthy positive culture, there's no politics, information hoarding, or some of the other baggage that you can find. It's genuinely a great group of people trying to do great things for the customer and the company. The management team is accessible and generally very nice. I've worked with mercurial CEOs and crony executive teams who kept everyone on eggshells and would jump on people any chance they had. Cotopaxi is very, very definitely not that place. They seem thoughtful and try to do the right things but I also know that there have been some hard decisions made in the past year, and not everyone has been happy about them. My exec team member has been very open to hearing feedback and it seems like they're listening. So overall a great experience thus far and look forward to being here for much, much longer.

Cons

Honestly, the management team could be a bit more organized in planning more than a few weeks ahead to help everyone have time to do their best work, but this is one of the things that they're listening to and I feel like it's getting better.

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Cotopaxi Response
1mo
This just made our day! Thank you for sharing it. We know the Glassdoor rating doesn't always capture what it actually feels like to work here day-to-day, so we're really glad you took the time to write it out. The culture you're describing - people who genuinely care, leadership that listens - is something we work hard to maintain as we grow. It's not always easy, but it matters to us deeply. We're lucky to have you on the team. Here's to many more months ahead!
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