Welcome to Corporate Marketing - 1990s style
Pros
If you don't have any relevant background particularly in digital, don't worry. 3M doesn't have the management with an adequate understanding of the requisite skill set to be able to tell.
Cons
Incompetent management at all levels within corporate marketing. New leadership in April announced that 3M is now a "digital company" in the same way that Google is a digital company without any change to organizational structure or staffing. The entire digital "strategy" can be summed up by endless repetition by management of the words "agile," "SEO," and "governance." There is no understanding of what those words mean or how they would be relevant for a large manufacturing company with a massive unnavigable catalog-based website. Even within 3M, the website is viewed as a joke and instead of hiring digital professionals to fix it, boomer-aged engineers are shifted sideways into leadership roles where they (unsuccessfully) guess at how the internet works and refuse to listen to anyone that tells them otherwise. Any attempts at education are a waste of breath as the entire entire corporate structure is dead weight that know they won't be fired as there is zero accountability. Anyone who has been around for more than 2 years has given up even attempting to accomplish anything useful and only compound the problem. - Don't even get me started on how employees are forced to wash their dishes in the bathroom.
