WHAT YOU'LL DO

• Build lead nurture and email campaigns inside our clients’ CRMs (HubSpot, Eloqua, Marketo, etc).
• Troubleshoot issues related to clients’ martech stack, campaign attribution, and marketing data.
• Set up and launch email, social, paid, and organic marketing campaigns for clients.
• Provide timely updates on campaign progress during internal and client-facing calls.
• Coordinate campaigns and gather client feedback via Slack and email.
• Build and maintain marketing dashboards, lead scoring systems, and goal and conversion reports that clearly communicate campaign performance.
• Ensure data integrity by cleaning and maintaining contact databases and helping us source new leads.
• Research products, services, and strategies to identify new opportunities to improve our own tech stack and approach.
• Other digital marketing tasks, as assigned.

WHO YOU ARE

• You have likely worked in financial services marketing and understand the difference between an offshore wirehouse and an independent advisor.
• You understand intensely regulated industries and the responsibilities and challenges that come with marketing to their customers.
• You have deep experience building large, multichannel marketing campaigns and solving complex challenges related to martech implementation.
• You know how to expertly leverage the latest and greatest marketing tools and technologies to build sophisticated campaigns that drive results (e.g., HubSpot, Salesforce/Pardot, Marketo, Eloqua).
• You have experience building website analytics reports and sales and marketing dashboards in a variety of platforms (e.g., Google Data Studio & Sheets, HubSpot, Tableau).
• You have a comprehensive understanding of what a marketing funnel is and how content, email, paid media, and sales intersect and work together.
• You are an adept multitasker who can pivot quickly between tasks and adapt to shifting deadlines and client goals.
• Your instinct is to take the initiative and solve problems as they arise.
• Agency experience is strongly preferred.

PERKS & BENEFITS