Description
Director, Brand Management
Syneos Health® is a leading fully-integrated life sciences services organization built to accelerate customer success. We partner with innovators at every point across the drug development and commercialization continuum, helping them navigate complexity, anticipate change and accelerate progress.
Every day we perform better because of how we work together, as one team, each the best at what we do. We bring together talented experts across a broad spectrum of business critical corporate functions. Every role plays an essential part in enabling our customers to achieve their goals. Our teams are agile, collaborative, and committed to delivering—for each other, for our customers, and ultimately for the people who rely on the services we support.
Discover what your 25,000 future colleagues already know:
Why Syneos Health
- We are passionate about developing our people, through career development and progression; supportive and engaged line management; technical and therapeutic area training; peer recognition and total rewards program.
- We are committed to building an inclusive culture – where you can authentically be yourself. Central to this is our purpose – Driven to Deliver – which captures the passion of our colleagues to show up each day and shape solutions that have the ability to dramatically impact someone’s life.
- We are continuously building the company we all want to work for and our customers want to work with. Why? Because we know that when we bring together smart colleagues from across the world, we can shape the future of healthcare, driving impact for customers and defining the pace of patient progress.
Job Responsibilities
Job Summary
The Director, Brand Management leader possesses deep creative and operational expertise with a track record of work across a variety of brand strategies, brand identity systems, leading to compelling brand creative executed in an integrated mix media model. This leader has a proven ability to partner with leaders, manage complex agency ecosystems and deliver measurable brand impact in a fast-paced,
high-accountability environment. The team seeks equal strength in creative excellence and performance rigor to drive awareness of the Syneos Health brand and alignment across the enterprise.
Core Responsibilities
1. Brand Leadership Expertise
Brand Strategy & Positioning
- Oversight of enterprise brand strategy, including articulation of key value
propositions, narrative coherence across the business all with clear and disciplined brand governance.
Brand Identity Systems & Experience Design
- End-to-end leadership of branding projects across the business to ensure consistency and support for business goals.
Brand Architecture & Portfolio Management
- Deep experience designing, evolving and operationalizing brand architecture
strategies across a global organization.
2. Creative Strategy Development & Agency Leadership
Agency Partnership & Management
- Primary liaison for brand, creative and media agencies. Sets strategic direction,
evaluates creative quality, manages scopes and performance, ensuring the work
ladders to business and brand objectives.
Integrated Creative Production
- Shares oversight of brand campaigns, flagship content, videos, corporate collateral and large-scale production initiatives. Comfortable balancing concepting with
execution, timelines, approvals and stakeholder complexity.
3. Media Strategy & Performance Orientation
Media Planning & Activation
- Strategic oversight of media plans, focused on awareness-building, content
distribution, message amplification all designed to drive targets down the funnel,
drive leads and clear business impacts.
Brand Measurement & Impact Analytics
- Designs and evaluates brand performance metrics, including awareness,
familiarity, willingness to recommend, associations and other brand equity
measures. Uses data to inform strategy, refine execution and demonstrate ROI to
leadership.
Outcome-Driven Brand Execution
- Operates with a performance mindset, connecting creative output to enterprise
goals such as growth, reputation and market differentiation.
4. Operating Style & Leadership Attributes
High-Resilience, High-Impact Leader
- Thrives in fast-paced, transformation-oriented environments with evolving priorities and tight timelines all while navigating a complex network of stakeholders. Able to maintain creative standards under pressure.
Senior Leader Partner
- Confident advisor to senior leaders, able to translate strategy into brand direction
and creative output.
Builder and Modernizer
- Experience modernizing processes, tools, agency models and operating cadence
to scale impact.
Qualifications
Education Requirements
Min/Preferred Education Level Description
Minimum 4 Year / Bachelors
Degree
Bachelor's Degree in related field.
Additional Qualifications
- Demonstrated ownership strategic brand programs, messaging platforms, creative campaigns and complex media plans
- Track record managing multiple successful agency relationships simultaneously
- Experience with brand performance measurement research methodologies and business impact
- Ability to build programs and initiatives across multiple departments and teams
- Strong executive presence and interpersonal skills
- Excellent writing, editing, verbal and presentation skills
- Innovative thinker, with a track record for translating strategic thinking into action plans and results
- Superior program management and problem-solving skills, including the ability to advocate for and manage to budget priorities
- Passion for our Vision of Defining the Pace of Patient Progress
Disclaimer
Tasks, duties, and responsibilities as listed in this job description are not exhaustive. The Company, at its sole discretion and with no prior notice, may assign other tasks, duties, and job responsibilities. Equivalent experience, skills, and/or education will also be considered so qualifications of incumbents may differ from those listed in the Job Description. The Company, at its sole discretion, will determine
what constitutes as equivalent to the qualifications described above. Further, nothing contained herein should be construed to create an employment contract. Occasionally, required skills/experiences for jobs are expressed in brief terms. Any language contained herein is intended to fully comply with all obligations imposed by the legislation of each country in which it operates, including the implementation of the EU Equality Directive, in relation to the recruitment and employment of its employees. The Company is committed to compliance with the Americans with Disabilities Act, including the provision of reasonable accommodations, when appropriate, to assist employees or applicants to perform the essential functions of the job.
Get to know Syneos Health
Over the past 5 years, we have worked with 94% of all Novel FDA Approved Drugs, 95% of EMA Authorized Products and over 200 Studies across 73,000 Sites and 675,000+ Trial patients.
No matter what your role is, you’ll take the initiative and challenge the status quo with us in a highly competitive and ever-changing environment. Learn more about Syneos Health.
http://www.syneoshealth.com
Additional Information
Tasks, duties, and responsibilities as listed in this job description are not exhaustive. The Company, at its sole discretion and with no prior notice, may assign other tasks, duties, and job responsibilities. Equivalent experience, skills, and/or education will also be considered so qualifications of incumbents may differ from those listed in the Job Description. The Company, at its sole discretion, will determine what constitutes as equivalent to the qualifications described above. Further, nothing contained herein should be construed to create an employment contract. Occasionally, required skills/experiences for jobs are expressed in brief terms. Any language contained herein is intended to fully comply with all obligations imposed by the legislation of each country in which it operates, including the implementation of the EU Equality Directive, in relation to the recruitment and employment of its employees. The Company is committed to compliance with the Americans with Disabilities Act, including the provision of reasonable accommodations, when appropriate, to assist employees or applicants to perform the essential functions of the job.
Summary
The Director, Brand Management leader possesses deep creative and operational expertise with a track record of work across a variety of brand strategies, brand identity systems, leading to compelling brand creative executed in an integrated mix media model. This leader has a proven ability to partner with leaders, manage complex agency ecosystems and deliver measurable brand impact in a fast-paced, high-accountability environment. The team seeks equal strength in creative excellence and performance rigor to drive awareness of the Syneos Health brand and alignment across the enterprise.
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